AI at Work Pt. 1

CHALLENGE

The client, a global leader in human capital management, recognized that workplace mental health was reaching a crisis point, particularly as the COVID-19 pandemic blurred the lines between work and home. Employees faced unprecedented stress, burnout, and anxiety, yet many organizations were unprepared to provide meaningful support. To reinforce the client’s leadership in HR innovation, they needed a compelling, research-backed content piece that not only highlighted the urgency of the issue but also positioned AI as a critical solution.

SECRET INGREDIENT

I compiled complex research data from a global survey of 12,000+ employees into a compelling narrative that resonated across industries. By structuring the findings into clear, high-impact storytelling, I made the case for AI-driven mental health support in the workplace. I highlighted key insights—such as employees’ growing willingness to engage with AI over managers for mental health discussions—and framed them within a broader call for organizational change. This approach ensured that the report wasn’t just informative but also actionable, inspiring HR leaders to rethink their mental health strategies.

This report became a cornerstone asset in the client’s demand generation strategy, driving engagement across multiple channels and reinforcing their position as a thought leader in HR technology. By combining data, narrative, and a forward-looking perspective, I helped the client shift the conversation around workplace mental health, making AI-driven solutions a central part of the discussion.