CHALLENGE
The client, a global leader in human capital management, faced an urgent need to address workplace mental health during the COVID-19 pandemic. Employees at all levels struggled with stress, burnout, and uncertainty, yet organizations lacked clear strategies to support them. To reinforce the client’s position as an industry thought leader, they required a flagship content asset that not only highlighted the crisis but also provided a compelling case for AI-driven solutions in HR.
SECRET INGREDIENT
I crafted a data-driven, narrative-rich report that transformed workplace mental health from an abstract concern into an urgent business priority. Leveraging insights from a global survey of 12,000+ workers, I structured the findings into a clear, engaging story that resonated across industries and job levels. By balancing hard data with human-centered storytelling, I made complex trends accessible while reinforcing the client’s AI-powered HR solutions as an essential path forward.
The result was a marquee content piece that positioned the client as a forward-thinking authority in HR technology. The report not only drove engagement across multiple marketing channels but also equipped HR leaders with the insights needed to advocate for AI-driven mental health support. By aligning powerful storytelling with strategic demand generation, this asset helped the client shape the conversation on the future of work.
Responsibilities:
Content strategy, copywriting, messaging, research and data.
Ready to kick cookie-cutter to the curb?
NO IDEA IS TOO PIE IN THE SKY
Get sharp, relatable content that converts. I do all the heavy mixing, and you sit back and enjoy your sweet, sweet results. Who says you can't have your cake and eat it, too?