February 13, 2025
6 Trends Guiding HR Leaders
This project exemplifies how adaptability in content strategy can turn unexpected challenges into long-term opportunities.
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February 13, 2025
AI at Work Pt. 1
Combining data, narrative, and a forward-looking perspective, I helped the client shift the conversation around workplace mental health.
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February 13, 2025
AI at Work Pt. 2
By balancing hard data with human-centered storytelling, I made complex trends accessible while reinforcing the client’s AI-powered HR solutions as an essential path forward.
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August 12, 2023
Websites for Learners
This 2009 article is still relevant today. Build websites for discoverability, context, and learning.
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August 7, 2023
Recruitment Marketing
This Fortune 100 company wanted a story-driven thought leadership piece that put people before technology.
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July 8, 2019
Where People Love to Be Together
This global architecture firm needed a website that put a human face on their stadium and arena projects.
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July 3, 2019
What Will Your Organization Be Tomorrow?
This Fortune 500 tech company wanted top-of-funnel marketing materials to forge new relationships with an empathetic audience.
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June 28, 2019
Generation TX
The State of Texas wanted a vibrant, relatable campaign to drive more low-income and first-generation students to college.
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June 27, 2019
Go Global, Act Local
This Wordpress hosting company wanted a slick, easy-to-grasp overview of the benefits of GeoIP that targeted a non-technical audience.
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June 26, 2019
Swing for the Fences
This Fortune 500 company wanted a story-driven thought leadership piece that would stand out in a saturated and underwhelming market.
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