6 Trends Guiding HR Leaders

This project exemplifies how adaptability in content strategy can turn unexpected challenges into long-term opportunities.


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AI at Work Pt. 1

Combining data, narrative, and a forward-looking perspective, I helped the client shift the conversation around workplace mental health.


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AI at Work Pt. 2

By balancing hard data with human-centered storytelling, I made complex trends accessible while reinforcing the client’s AI-powered HR solutions as an essential path forward.


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Websites for Learners

This 2009 article is still relevant today. Build websites for discoverability, context, and learning.


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Recruitment Marketing

This Fortune 100 company wanted a story-driven thought leadership piece that put people before technology.


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Where People Love to Be Together

This global architecture firm needed a website that put a human face on their stadium and arena projects.


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What Will Your Organization Be Tomorrow?

This Fortune 500 tech company wanted top-of-funnel marketing materials to forge new relationships with an empathetic audience.


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Generation TX

The State of Texas wanted a vibrant, relatable campaign to drive more low-income and first-generation students to college.


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Go Global, Act Local

This Wordpress hosting company wanted a slick, easy-to-grasp overview of the benefits of GeoIP that targeted a non-technical audience.


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Swing for the Fences

This Fortune 500 company wanted a story-driven thought leadership piece that would stand out in a saturated and underwhelming market.


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