Swing for the Fences
This Fortune 500 company wanted a story-driven thought leadership piece that would stand out in a saturated and underwhelming market.
Generation TX
The State of Texas wanted a vibrant, relatable campaign to drive more low-income and first-generation students to college.
What Will Your Organization Be Tomorrow?
This Fortune 500 tech company wanted top-of-funnel marketing materials to forge new relationships with an empathetic audience.
Go Global, Act Local
This Wordpress hosting company wanted a slick, easy-to-grasp overview of the benefits of GeoIP that targeted a non-technical audience.
6 Trends Guiding HR Leaders
This project exemplifies how adaptability in content strategy can turn unexpected challenges into long-term opportunities.
AI at Work Pt. 1
Combining data, narrative, and a forward-looking perspective, I helped the client shift the conversation around workplace mental health.
AI at Work Pt. 2
By balancing hard data with human-centered storytelling, I made complex trends accessible while reinforcing the client’s AI-powered HR solutions as an essential path forward.
Websites for Learners
This 2009 article is still relevant today. Build websites for discoverability, context, and learning.
Recruitment Marketing
This Fortune 100 company wanted a story-driven thought leadership piece that put people before technology.
Where People Love to Be Together
This global architecture firm needed a website that put a human face on their stadium and arena projects.