CHALLENGE
This managed Wordpress hosting company provides customers with robust, cutting-edge features with little to no maintenance required. One such feature, GeoIP, allows site owners to serve unique content based on the visitor’s location. For this project, the host needed to sell this feature to a wide range of customers, from home bakers and bloggers to international marketing consultants and global firms.
SECRET INGREDIENT
I partnered with a copywriter to write clear, unambiguous examples illustrating how GeoIP creates dynamic, personalized experiences. I created distinct narratives and use cases to highlight how the technology could be used in a variety of industries.
While I did not write the copy for this project directly, I designed the positioning, the messaging platform, and the use cases for this technology. By partnering with a marketing copywriter while wearing my product strategy hat, we created an eye-catching piece of collateral that succinctly and enticingly described the benefits of the new feature.
Responsibilities:
Content strategy, messaging, sales enablement, positioning
Ready to kick cookie-cutter to the curb?
NO IDEA IS TOO PIE IN THE SKY
Get sharp, relatable content that converts. I do all the heavy mixing, and you sit back and enjoy your sweet, sweet results. Who says you can't have your cake and eat it, too?