CHALLENGE
This international architecture firm creates the world’s largest stadiums. (They use the plural “stadia”. I’m not going to.) However, not all cities and communities welcome these behemoth structures in their backyards. The company wanted to rebrand themselves as a value-add community partner that facilitates human interactions at enormous scale. They needed a new website that highlighted the value they bring to neighborhoods, the expertise they bring to their architecture projects, and the empathy they bring to every conversation.
SECRET INGREDIENT
I designed a flexible narrative structure that allowed Populous to turn their impressive portfolio into conversation-starting stories. Where most architecture firms focus on the buildings, I designed a platform that allowed Populous to focus on the people.
The client needed to put a personal touch on their conservative, traditional architecture site. We added profiles for every member of the Populous team and attached people to the projects they worked on. We told stories about how, thanks to a new Populous arena or stadium, the affected community evolved for the better.
Responsibilities:
Content strategy, messaging, copywriting, information architecture
Ready to kick cookie-cutter to the curb?
NO IDEA IS TOO PIE IN THE SKY
Get sharp, relatable content that converts. I do all the heavy mixing, and you sit back and enjoy your sweet, sweet results. Who says you can't have your cake and eat it, too?