CHALLENGE

The client’s biggest competitor in this space was seen as more human, more relatable, and more organic.  The client needed to appear more relatable by focusing less on technology and more on culture.

SECRET INGREDIENT

I created a fresh, story-driven asset for their demand generation marketing. I focused on their new people first approach, downplaying the importance of technology.

By using the narrative of Commerce Bank’s startling and unique success, I brought a fresh take to how brands use best practices from other industries to gain a competitive advantage in their own.

Responsibilities:

Content strategy, copywriting, messaging